The Risks of Unsecure Firmware in Construction & Real Estate

Nathan Cross August 8, 2023


In today's digital era, where technology plays a vital role in various industries, the importance of securing digital infrastructure cannot be overstated. Among the many vulnerabilities that can compromise a secure system, unsecure firmware poses a significant risk. Just like sharks lurking in the water, we will delve into the hidden dangers of using unsecure and outdated printer firmware in the construction and real estate industry. 


Understanding the Significance of Firmware Security:


Before delving into the specific challenges faced by the construction and real estate sectors, it's crucial to grasp the importance of firmware security. Firmware refers to the software or code embedded in various electronic devices, like printers, which controls their functions and operations. Unfortunately, unsecure or outdated firmware can expose these devices to potential security breaches and cyber-attacks.


Much like how sharks lurk beneath the ocean's surface ready to strike unsuspecting prey, unsecured firmware hides within electronic devices, waiting to exploit vulnerabilities. Both are hidden dangers that require awareness and mitigation. Understanding this correlation can shed light on the significance of securing digital infrastructure, particularly in sectors where firmware vulnerabilities may carry severe consequences.


Firmware Risks in Construction & Real Estate:


The construction and real estate industries heavily rely on printing and document management systems, making printers a crucial part of their digital infrastructure. However, the risks associated with unsecured firmware are often overlooked. A compromised printer can lead to unauthorized access to sensitive documents, data breaches, or even serve as an entry point for hackers to gain control over a company's network. In fact, fraud in real estate transactions is becoming more common every day. Tyler Adams, co-founder and CEO of CertifID told BusinessWire this past April, "Real estate transactions represent some of the largest transactions a consumer will ever make, so losses due to fraud can be devastating. Consumers need to understand the importance of protecting their transactions."  Thus, securing firmware is not only crucial for maintaining information integrity but also for protecting companies and their clients against potential financial, legal, and reputational damage.


The government maintains a vast array of sensitive information, including classified documents and citizen data. As such, it faces an increased risk of attack, and any weak link in its digital infrastructure can have far-reaching consequences. Ensuring secure firmware within government agencies and affiliated sectors, such as construction and real estate, should be a top priority. With compliance regulations like the Federal Information Security Management Act (FISMA) in place, government entities must implement robust security practices, including regular firmware updates and vulnerability assessments.


To address the risks associated with unsecure firmware, steps must be taken at both organizational and individual levels. Organizations need to prioritize firmware security by conducting audits, implementing regular updates, and investing in devices that offer secure firmware features. Additionally, educating employees about the importance of firmware security, enforcing strong passwords, and utilizing network segmentation techniques can significantly reduce vulnerability risks.


Protecting Your Business with TROY

By partnering with government agencies, real estate developers, and construction companies, the TROY Group aims to address the firmware risks present in these sectors, solidifying the foundation of secure digital infrastructure within the government industry. However, not only is TROY addressing the firmware risks in the real estate sector but is providing solutions to keep their potential and existing customers safe with a few different products:


  • AssurePay Check: TROY's cloud-based printing software AssurePay Check is laden with security features and easy to upgrade with the latest technology and server updates, so there is no need to spend on maintaining outdated printer firmware that may be an access point for fraudsters. 

  • Digital Signatures and Logos: TROY's digital signature and logos allow users to securely print authorized digital images using PCL escape sequences or windows true type fonts, giving fraudsters no chance to fraudulently authorize payments. 

  • SecureDocs: TROY's SecureDocs Sentry solution allows customers to add layers of security features such as security backgrounds, serialization, warning boxes, and more to any vital record or sensitive document necessary to exchange in real estate transactions. 


Securing digital infrastructure, particularly in sensitive industries like government, construction, and real estate, is of paramount importance. The risks associated with unsecure firmware in electronic devices, such as printers, can lead to severe consequences, much like the hidden dangers presented by sharks in the water. By understanding the correlation between the two, we can raise awareness about firmware security, implement necessary measures, and collaborate to build a more secure digital landscape. Through initiatives like the TROY Group's shark week campaign, it is possible to mitigate firmware risks and ensure the safety of our digital infrastructure in the government industry.

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